Innovation
- Jeffrey Lamont Brown
- Aug 4
- 2 min read
INNOVATION!
It’s not a one time thing. It’s not a buzz word. It’s part of our DNA here at IZOLA. And here’s a little peek behind the scenes on the sourdough front...
What began as an effort to see if I could ease the burden on our sourdough team — part delicate artisanal craft, part furniture moving — turned into a deeper investigation. With a strong understanding of our dough (and a lot of testing), I wondered: could I coach the team to use our mixers to mimic the results of three rounds of hand stretch and folds? Could we simplify the process, maintain our stellar quality — or even improve it? Bold!
At IZOLA, when we have a new idea, we don’t just put it in play and test it out on our guests. Instead, we're testing rigorously behind the scenes. At any given time, we're running 3-5 tests. Some are quick, while others - like this “no fold” bread test - can run for weeks and require coordination across teams and shifts, along with careful data collection. These are crucial skills we're actively working to strengthen.
And so you can see here with these test loaves - they’re beautiful...Right? And they taste amazing. I have a confession to make...I actually prefer the crumb and the consistency of this loaf that has a lot less hand folding and stretching. Only the final shaping is performed by hand. But the texture of the crust is a little more delicate. The custard of the crumb is a little more lively and open. It’s really a great surprise for me, and we'll be rolling it out in the coming weeks on our sourdough here at the bake shop. Unless I eat it all first...haha....
Open 7 Days A Week
7a - 2p
In a rush and have a pre-order? Just call us at the bakery when you arrive, and we'll bring your order out to your car with a smile! We call it IZOLA Drive By.
LIVE MUSIC SATURDAYS
Every Saturday, we host live music at the bakeshop from 8a-1p. Come on by to see how talented our local San Diego musicians are! Follow us on Instagram to see the lineup! Here are a couple of the musicians joining us this weekend.
CAITLIN LEWIS
10-11a
Hi, I’m Caitlin. I’m a singer and songwriter from San Diego. I write to reach out to others and validate shared experiences :)
ISAAC CHEONG
10-11a
Issac Cheong is a San Diego Based musician and photographer. Also known as "She Blonde Swede" his EP "The shopping cart" is available for listening on Bandcamp.
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