Service Updates and a Special Ask
- Jeffrey Lamont Brown
- 3 days ago
- 4 min read

OUR PROMISE
Hot from the oven was born out of necessity. I was baking out of my home oven and it could only fit a few loaves of a sourdough or a few croissants at a time. But then it quickly became my passion to figure out how to serve everything hot from the oven - because a loaf of sourdough or a croissant just pulled from the oven is life changing.
It is because of our promise to serve you the freshest product that our inventory fluctuates throughout the day, but I think we're getting pretty good at anticipating demand and scheduling our bakes to that demand. Of course to err is human and we do certainly make our share of mistakes.
Like just yesterday when we had guests waiting far too long for their orders, or we oversold on product. We don't take our mistakes lightly and we thank each and every one of you who reach out to me personally to share your experience so that we can continue to do better. Alongside our hot-from-the-oven promise, we also have our IZOLA Almighty Guarantee - if you do not love your experience with us, please let us know and we will happily refund you and try our darndest to make it right.
IMPORTANT SERVICE CHANGES
Last week we hosted our Q3 Shareholder Meeting at IZOLA. Over 900 individuals have invested in IZOLA and without them, we would not be here today. At our meeting we shared the wins and also some of the challenges - including cost increases and more price sensitivity by consumers due to the current uncertain economic climate.
As we hunker down to prepare for what may become some challenging times ahead, we have decided to cancel IZOLA Evenings, effective immediately, and return to our previous hours of 7a-2p every day. It was not a decision made lightly, but to change behavior patterns takes time and investing in the labor costs to maintain the evenings can't be our priority right now as we look to scale to additional locations.
Thanks to those who joined us for IZOLA Evenings - I found them to be truly magical!
NEW HOURS:
Every Day from 7a-2p
HELPING OUR LOCAL COMMUNITY IN NEED
It is not only a challenging business climate right, but it is even tougher for our non-profit partners whose funding has taken a big hit.
This week, I’m hoping we can rally as a community to support one of our workforce partners, Center for Employment Opportunities (CEO).
CEO helps provide employment opportunities, job training and placement to people who have been formerly incarcerated. When it comes to successful re-entry, there are two crucial aspects that people must have: A stable job and stable housing. Both are very hard to come by, but having partnered with CEO for the past year, there is no doubt that organizations like CEO make our community stronger through the support, guidance and assistance they provide to the community.
And the proof is right inside our walls at IZOLA — our retention rate is already double the industry average, and the team members who come to us through restorative justice pathways are performing even higher. These are people who are ready to work, ready to show up, and ready to build something.
Our ask today is simple. This year San Diego's CEO team only has enough budget to provide FOUR turkeys to participants for Thanksgiving this year. But they have a need for FORTY. At $25 a turkey, it's a small lift if we do it together - $900 in donations will make sure 40 families have a Thanksgiving meal.
To help, click below. And to make sure your gift goes straight to the San Diego branch and this specific program, please paste this into the comment box:
San Diego BranchAttn: Site Director Robert SmithTurkeys for San Diego Program
Thank you, truly. Small things like this — when we do them together — make a real difference for real families.

LAST CALL!
Our Artichoke and Feta Sourdough leaves this Saturday.
Travel with us to Greece ....Handfuls of oven-roasted artichoke hearts, feta, Kalamata olives...feel the warm sun on your face as you bite into our Artichoke Heart & Feta Sourdough! We flash roast the artichoke hearts in our SALVA croissant ovens to build the Maillard and pair 'em up with French sheep's milk feta (over a quarter pound of artichokes and feta in each loaf....very tricky to shape....thank you sourdough team) ....rounded out with lemon zest, Italian parsley, Kalamata olives, fennel seeds, and a little garlic and hint of red pepper. We're going to 11.
Pro tip: Slice your loaf, then freeze the slices, and you'll always have a slice ready to toast!

WHO'S READY FOR A VACATION?
Oh boy, I know I am! We wanted to share with you a special place in Mexico. Jenny and I are planning for some R&R here in the new year, but until then felt compelled to share it with you.
Villa La Sirena is a special spot in Boca de Tomatlan Mexico, just 11 miles south of Old Town Puerto Vallarta. It's a place where you can slow down, and feel away from it all.
SATURDAY LIVE MUSIC
With our change in hours, we no longer will be hosting Friday evening live music, but our Saturday mornings are still in full force! Come enjoy our local talent every Saturday from 8a-1p.

XAVY
8-9a
Xavy is a San Diego native saxophonist with a wide range of musical interests. He is also a member of the Funk/R&B band Heaping Teaspoon.

KAHLIL NASH
9-10a
Emerging from the elite San Diego music scene in California, San Diego Music Award winner Kahlil Nash is a Funk/Rock and R&B recording artist/producer who is a multi-instrumentalist. Influenced by artists Michael Jackson, Jimi Hendrix, and Prince, Kahlil Nash thrives to entertain his audience.

LANZA ATTISHA
10-11a
Lanza Attisha is a San Diego based songwriter with a soulful twist on classic pop and blues tunes.

JACOBY CLEVELAND
11a-12p
Music curator and lover of dope vibes.

CAITLYN LEWIS
12-1p
Hi, I’m Caitlin. I’m a singer and songwriter from San Diego. I write to reach out to others and validate shared experiences :)




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