Starting the New Year Together
- Jeffrey Lamont Brown
- Dec 30, 2025
- 3 min read
STARTING THE NEW YEAR TOGETHER
I just cannot believe that we're nearing the end of the year. So much of me feels like it has passed in the blink of an eye, but other parts of me feel like it has been a very...long...year.
I’ll be honest, because that’s the only way I know how to be...it’s been a challenging year. And I know we weren’t alone in it with many businesses and teams navigating the same headwinds, uncertainty and just pure craziness. There have been plenty of moments that tested us and our team members. And we still have big challenges (and big dreams) that continue to test us each and every day. There have been more than a few days that we've asked a lot of the people behind the scenes - especially this holiday season.
Still, we kept baking. And our team kept showing up - often tired, sometimes injured, yet when they walk through IZOLA's doors, they are focused on one thing....how to create a delightful experience for our community. Warm smiles, kind words, hot pastries, attentive service...striving to improve daily.
We keep putting one step in front of the other because of YOU. Because of the guests who take the time to reach out to me when we've made a misstep (and we make many) and you give us the opportunity to learn from our mistakes. And the guests who take the time out of their busy days to send us notes like Joyce did, who said "Thanks to you, your family and your staff for what you give us all tirelessly everyday. I really admire you and wish you the very best in the new year." THANK YOU. Thank you for believing in us, for spending your precious time with us, for sharing IZOLA with your friends and family - we are beyond grateful for your love, your support and your graciousness.
Let's celebrate this beautiful community together!
We’ll be open our regular hours all week long, and we’d truly love to see you — whether you stop by on New Year’s Eve or choose to start the year with us on New Year’s Day. (I'm super excited to open New Year's day for the 1st time ever...)
We’ll be baking hot from the oven each and every day this week from 7a–2p.
Please be patient with us if you encounter longer wait times or limited inventory and know that we have been working for weeks to prepare and we simply can not make/bake/serve any more or any faster.
To celebrate, enjoy a glass of sparkling California wine for $2.50 all day....all week! There’s really no better pairing with a hot-from-the-oven croissant.
Let's cheers to good bread, even better company and stepping into the new year together. We are incredibly fortunate to live in this time and this place together.
HOLIDAY HOURSOpen every day, 7a–2pOpen New Year’s Day
LAST DAY: JANUARY 1!
The last day for Blue Cheese and Walnut Sourdough is this Thursday, January 1st. It's the sourdough that even people who say "I don't like blue cheese" end up loving....handfuls of California walnuts paired with melty Wisconsin blue cheese - a slice is a meal in itself!
SATURDAY LIVE MUSIC
Every Saturday, we host live music at the bakeshop from 8a-1p. Come on by to see how talented our local San Diego musicians are! Follow us on Instagram to see the lineup each week.
LEATEA
8-9a
Leatea (San Diego native Dylann Jelden) has been a musician all her life, beginning with classical violin at age 4. She began writing songs and incorporating guitar in high school. She performs regularly in San Diego.
ROBERT CHAN
9-10a
Based in San Diego and inspired by personal life experiences, singer-songwriter Robert Chan writes music that focuses on storytelling. With just three years of experience, he's recently created a new album about a magical love story called "I Promise Cafe."
MAYBEAR
10-11a
Maybear is a singer-songwriter and indie rock musician based in San Diego. Some of her influences are Clairo, Phoebe Bridgers and Raveena.
AARON BOWEN
11a-12p
Aaron Bowen is a local San Diego musician, guitar builder, and well practiced recording artist. Bowen has recorded and produced many local musicians, he has truly lifted the music community in San Diego. His musical style encompasses many genres fused into a unique, well sculpted tone, that encapsulates the listener into a trance. Aaron plays at Izola often, we are lucky to have him.
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