WHAT HOT FROM THE OVEN REALLY MEANS
- Jeffrey Lamont Brown
- Jan 21
- 3 min read

On winter mornings like these, the bakery wakes up quietly. Lights flicker on. Ovens hum to life. Dough that’s been resting all night is gently coaxed into something new.
“Hot from the oven” sounds simple, but it’s never just about temperature.
It’s about timing — knowing when to wait and when to act. It’s about care — hands that know when dough is ready, and when it needs just a little more time. It’s about people — the ones baking before the sun is up, and the ones walking through our doors looking for something warm.
After the rush of the holidays and the weight of everything the year carried with it, this season feels quieter. Not empty...just softer. A moment to exhale...a moment to return to the things that matter most.
And then there’s the patio — sun-soaked, 75 degrees, alive in the best way. Over the past week alone, we’ve watched our tables fill with people visiting from Oklahoma, Turkey, San Francisco — neighbors and travelers all mixed together, lingering over coffee and croissants, sharing stories in the winter sun. It’s become its own kind of gathering place, a reminder of how food can bring worlds together.
Here at IZOLA, that’s always been the ritual. A place where bread is broken and shared. Where kids grow up marking time by croissants and sourdough. Where strangers become regulars, and regulars become part of the fabric of the room. Where our team — from many backgrounds, many stories — shows up each day with care, patience, and a belief that hospitality can be an act of justice.
Hot from the oven means showing up for each other, even when things are hard. It means choosing to make something by hand, every day, because it connects us — to tradition, to craft, and to one another.
So if you find yourself yearning for something warm this week — a pastry, a quiet moment, or a seat in the sun — know that we’re here. The ovens are on. The doors are open. And there’s always room at the table.
Come as you are — for a croissant, a coffee, or a little time in the sun.
HOURS: Open every day, 7a–2p
ONLY 10 DAYS LEFT!
Nominations for San Diego Magazine's Best Of San Diego list is open through the end of this month only! Thanks to everyone who has taken a moment to nominate IZOLA - it is you, our guests, who have built this place, one visit, one recommendation, and one shared moment at a time.
If you’ve celebrated a special day here at IZOLA…If you’ve lingered over a hot-from-the-oven croissant that made your morning feel a little brighter…
We’d be so grateful for your nomination.
Here are some suggested categories to nominate us in:
Nominations end February 1st.

JOIN US AT IZOLA
We’re excited to share that we’re looking for a General Manager to help lead IZOLA into its next chapter.
This is an opportunity to be part of something special — a place people return to again and again. IZOLA is built on memorable food, warm hospitality, and a deep sense of care for both our guests and our team.
This role is also uniquely complex. Serving food hot from the oven means timing, coordination, and systems matter deeply — from production to service to the guest experience itself. It’s not just about leading a team or working the floor; it’s about understanding and stewarding a thoughtful, interlocking set of processes that allow hospitality to shine at its best.
We’re looking for a leader who loves people as much as they love great food — someone who sees hospitality as an art, leads with heart and clarity, and is energized by both the craft and the complexity of what we do.
If this sounds like you — or someone you know — we’d love to connect. Please reach out directly to Jenny at jenny@izolabakery.com to start the conversation. Sometimes the very best additions to our team come through this community.
SATURDAY LIVE MUSIC
Every Saturday, we host live music at the bakeshop from 8a-1p. Come on by to see how talented our local San Diego musicians are! Follow us on Instagram to see the lineup each week.

NATE LUCIER
8-9a
Nate Lucier of Nate Lucier's Rock N' Roll Orchestra. Playing original songs that have a rock n' roll vibe, but with a modern feel.

KAHLIL NASH
9-10a
Emerging from the elite San Diego music scene in California, San Diego Music Award winner Kahlil Nash is a Funk/Rock and R&B recording artist/producer who is a multi-instrumentalist. Influenced by artists Michael Jackson, Jimi Hendrix, and Prince, Kahlil Nash thrives to entertain his audience.




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